Remember when you had to wait for a report to know if your ad worked?
I was at a small meetup in Austin maybe 8 years back. This older guy, Mark, ran a local shop. He showed me his one notebook where he wrote down every single sale that came from his newspaper ad. He said, 'If I don't see it in this book by Friday, I know the ad failed.' Now I just stare at a live dashboard all day. It's wild. You get numbers for everything instantly. But sometimes I miss that simple check. It made you really think about your message. Does anyone else feel like all this data makes things more complicated, not easier?