The agency promised 10x ROAS but didn't segment the audience at all, so my ad for custom dog collars just showed to a bunch of random teens scrolling.
Apparently, according to a report I read last week, emails sent at 2:13 PM on a Tuesday have a 37% higher open rate than the 10 AM slot everyone pushes... which just feels so weirdly specific. Has anyone else found a bizarrely precise time that works for their audience?
Honestly, I fought him on it because our leads were steady, but he insisted. We shifted that budget to Google Search and our cost per lead dropped by 40% in six weeks. Anyone else had a boss push for a huge budget switch that actually worked?
I finally listened after 6 months of wasted ad spend and saw a 15% sales bump in one quarter just from a simple weekly newsletter.
I was at The Daily Grind coffee shop in Springfield yesterday and noticed the bakery next door had a line out the door. The owner told me they started posting 3 Instagram Reels a week about their baking process 4 months ago, and their follower count went from 800 to over 12k. It made me think about how powerful simple, behind-the-scenes content can be for local businesses. Has anyone else seen a small business blow up just from focusing on one social platform like that?
Joined one for a month as a test, and my Instagram reach actually dropped 15% because the algorithm flagged the inauthentic activity from a bunch of random accounts.
We're doing a complete website revamp and want to add a high-quality brand story video to the homepage, plus a few short product demos. Can anyone recommend a great video production company that handles everything from scripting and storyboarding to the final edits?