Had a client tell me to 'just post more' yesterday

She said her competitor posts 5 times a day on Instagram and that's why they're winning, but their engagement rate is 0.2%. Has anyone else had to explain quality over quantity to someone who just won't listen?

3 comments

3 Comments

rowan7254d ago

Is it possible she just likes feeling busy rather than getting results? Posting 5 times a day with a 0.2 percent engagement rate means shes just shouting into the void and calling it marketing. Real growth comes from getting people to actually care, not from flooding feeds with content nobody clicks on. We once had a client who swore by daily posts until we showed them one good post a week brought in more leads than 5 crappy ones combined. Maybe try framing it as "would you rather talk to 5 people who ignore you or 1 person who actually listens?

thea_mitchell204d ago

@rowan725 nailed it, I've been there and it's exhausting trying to explain this stuff over and over.

craig.sage1d ago

Right? Quality over quantity every time. It's like they think noise equals effort or something.