6
Compared two Facebook ad approaches and one crushed the other
I spent about 6 months running video ads for a local clothing brand in Austin, then switched to static carousel ads for the same budget of $500 a month. The video ads got decent views but almost no clicks, like 0.3% CTR on average. The carousel ads brought in a 2.1% CTR and actually drove 12 sales in the first week. Has anyone else found that simpler formats beat the flashy stuff for smaller budgets?
3 comments
Log in to join the discussion
Log In3 Comments
holly_sanchez7516d ago
Vera's right, those swipe-throughs are basically window shoppers with good thumbs.
5
Did you catch that case study from HubSpot saying carousel ads get way more clicks for small biz budgets?
1
vera30817d ago
Oh man, here we go with another HubSpot gospel lol. I mean yeah carousel ads can be okay but it's not like they're some magic bullet for every small biz out there. I've seen plenty of people waste money on them just because a blog post said they're hot. The real struggle is getting good visuals and copy for each card, which takes way more time than a single image ad. And half the time people just swipe past without even looking at the call to action at the end, so do they really count as clicks?
3