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Hot take: micro-influencers are way overhyped for most campaigns
I keep seeing everyone push micro-influencers with 10k followers as the magic bullet for engagement. But I ran a test last quarter with two beauty brands in Austin, one using micro-influencers and one using a mid-tier influencer with 150k followers. The micro-influencer campaign cost 40% more per conversion and had zero measurable lift in brand search volume. Meanwhile the mid-tier one drove a 12% bump in direct traffic over 3 weeks. Am I missing something or is everyone just repeating the same tired advice?
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finleyf881mo ago
Mid-tier was probably cheaper because they had an actual audience.
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paigep2029d ago
Wait, hold on @finleyf88 - you're saying mid-tier was CHEAPER because they had an actual audience? That's wild, isn't it usually the other way around with influencers?
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