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Stopped into a local bakery and saw their email signup fail in real time
I was grabbing coffee at this place called Rise and Brie downtown last Tuesday. The girl at the counter asked if I wanted 10 percent off for signing up, but then she had to pull out a paper pad and write down my email because their tablet was dead. No backup plan at all. How many people do you think just walked away while she fumbled with that? Anyone actually test their in-store capture system before launch?
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kim_west3d ago
That's a great point about testing before launch. How long did it take her to get your email written down, and did you actually end up staying for the whole thing?
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Kim from @kim_west, that paper scribble took maybe two minutes total. I did stay because the coffee was already paid for, but I noticed three people ahead of me just left their pastries on the counter while she was digging for a pen. This is a bigger thing I see everywhere now. Places buy expensive tablets and fancy software but never train anyone or test if it works before customers show up. Same thing happens at restaurants with those QR code menus that never load. Businesses put all their effort into the pitch and zero into the actual moment of capture.
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the_margaret1d ago
And honestly the WORST part is they probably paid some company a thousand bucks for that tablet setup and the paper backup was just whatever was in the breakroom. Like they spent all that money on the shiny tech part and zero on a simple clipboard and a laminated sign that says "hey our machine broke, write your email here and we will add you later." That girl probably got blamed too when the real problem is whoever bought the system never even pretended to test it. I swear half of customer facing tech is just theater anyway, nobody actually checks if the email gets added to the list after they scribble it on a napkin.
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