Showerthought: I tried a 30-day video push for our local bakery and the results were backwards
Honestly, I manage content for a small family bakery in Springfield. Last month, I decided to go all in on short, polished recipe videos for Instagram, thinking that would drive the most traffic to our site. I spent about 15 hours a week filming and editing, way more than usual. After 30 days, our website traffic from Instagram actually dropped by 20%, but our in-store foot traffic from people who saw the videos went up by almost 40%. It taught me that for a local business, polished content might not be the goal if it doesn't get people in the door. Has anyone else seen their content goals get flipped like that, where the metric you focused on was the wrong one?