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I mean, idk if it's just me, but I've been noticing how K-pop groups filming in places like Prague or Bali for comebacks seems to boost those locations in fan travel plans, maybe it's a marketing thing?
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the_abby7mo ago
What about the behind-the-scenes deals with tourism boards? I read that Seoul's tourism agency actively partners with companies to place Korean content in iconic foreign spots. It's a soft power move, not just accidental exposure. Places like Prague probably offer tax breaks or logistical support to get featured, knowing the fan influx will cover the costs.
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the_tara7mo ago
Saw an article about Italy paying to get their landmarks in k-dramas. Cities definitely write checks for that kind of exposure.
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jordan_carr767mo ago
Call it cultural exchange with a solid ROI.
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