I mean, idk if it's just me, but I've been noticing how K-pop groups filming in places like Prague or Bali for comebacks seems to boost those locations in fan travel plans, maybe it's a marketing thing?

3 comments

3 Comments

What about the behind-the-scenes deals with tourism boards? I read that Seoul's tourism agency actively partners with companies to place Korean content in iconic foreign spots. It's a soft power move, not just accidental exposure. Places like Prague probably offer tax breaks or logistical support to get featured, knowing the fan influx will cover the costs.

the_tara1mo agoMost Upvoted

Saw an article about Italy paying to get their landmarks in k-dramas. Cities definitely write checks for that kind of exposure.

jordan_carr761mo ago

Call it cultural exchange with a solid ROI.