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Stood in a Starbucks in Seattle for 20 minutes watching their mobile order system fail
Everyone raves about mobile ordering for fast coffee, but I saw 12 people crowd the pickup counter waiting for drinks that never came through. Has anyone else seen these systems actually hurt foot traffic in real stores?
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barbaraw471mo ago
Twelve people standing around waiting? That's a mess. Watched a guy at our local Caribou last week tap his phone for five minutes while the barista just pointed at a stack of cups nobody claimed. The whole point of ordering ahead is to skip the line, not join a different one. Seems like they push these apps to look modern without testing if they actually work when the lunch rush hits.
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theasmith1mo ago
Did they end up finding whose order it was?
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milesj701mo ago
Right? At that point you're basically just paying the app to stand around confused with everyone else, @barbaraw47. Nothing says "convenience" like a digital line that works worse than the real one.
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