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Split testing landing pages in Vegas, one casino site doubled conversions while the other flatlined
I ran 2 identical A/B tests on hotel booking pages in Las Vegas for a client, one had a 30-day price guarantee badge and the other used scarcity counts, the guarantee one crushed it at 4.8% conversion while the scarcity one stayed at 2.1%, so has anyone else seen trust signals beat urgency in travel niches or was that just our audience?
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