Spent $200 on targeted FB ads and got zero conversions last Tuesday

I was sitting in my home office in Austin watching the numbers roll in and realized my audience targeting was way too broad... ended up narrowing it down to people who actually follow competitor pages and now I'm getting a 3% click rate. Has anyone else had luck with layering interests like that?

3 comments

3 Comments

milestaylor1mo ago

Interest layering is the real cheat code for FB ads.

olivia_allen1mo ago

Interest layering? That actually works? I'm shook.

gonzalez.reese26d ago

Honestly yeah, interest layering is the real deal. I ran a campaign once targeting just "fitness" and got junk, then layered it with "home workout equipment" and "meal prep" and it finally started hitting the right audience.