Shoutout to A/B testing my email subject lines, finally cracked the code

Tbh I spent months sending the same style of subject lines and wondering why my open rates stalled around 18%. Last Tuesday I ran a simple 2 subject line test with my loyalty list of about 3,000 people, one used a question and the other used a specific number. The number one got 31% opens, almost double. I never thought something that small could shift things that much. Has anyone else seen big jumps like that from just tweaking the subject line format?

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