Saw a big box store go all-in on QR codes, did it actually work?

I was at the Target in Austin last weekend and noticed they replaced half the shelf tags with QR codes that link to product videos and reviews. Some people scanned them, but most just grabbed items and left. Is this a real strategy for driving conversions or just a gimmick that annoys shoppers who want basic info fast?

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amy_murphy8517d ago

I read somewhere that QR codes work way better when the payoff is instant, like a coupon or freebie, not just extra info people can find themselves. Sounds like Target just swapped one kind of label for another, so is that really a win for anyone?