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Retargeting ads were burning cash until I split the audience by page depth
Honestly, I spent about 3 months wondering why our retargeting campaign had a 0.4% click rate and a cost per conversion near $90. We were hitting everyone who visited the site, even people who bounced after 5 seconds. Last month I set up a custom audience for people who scrolled past 50% of a product page and another one for cart abandoners. The first group got a simple demo video, the second got a discount code. Click rate jumped to 2.1% and our cost per conversion dropped to $28 in two weeks. Has anyone else tried splitting retargeting by on-page behavior instead of just pages visited? Would love to hear if you saw similar results or if you use a different metric like time on page.
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angelar579d ago
Did it really take you three months to figure out that showing a discount to someone who already has stuff in their cart beats blasting ads at people who bounced in five seconds? Honestly that's the most expensive game of "duh" I've heard all week. But hey, 28 bucks per conversion is 28 bucks, so congrats on finally reading the room.
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