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Ran a TikTok ad for my local bakery targeting 'coffee near me' and got way more foot traffic than expected
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joseph_adams662d ago
Reminds me of when my uncle tried a billboard for his diner.
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That's the power of a good local search. People aren't just looking for coffee, they're looking for a place. Your ad showed up right when they were ready to go out. It proves a simple, clear message aimed at what people are already doing works better than trying to be too clever. Smart move.
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danielr947d ago
Honestly, that feels like a bit of a lucky break more than a solid plan. @rose_cooper, what happens when everyone starts doing those simple local ads? Then you're just more noise in the same feed. Being clever and different is how you stand out before someone even knows they want to go out. Relying only on that exact search moment means you miss all the people you could have planted an idea with earlier. Sometimes you need to make people want something new, not just find what they already decided on.
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