Question about why my $40 Facebook carousel beat the $900 Meta Advantage+ campaign in Austin | Digital Marketing Strategy

Joseph Williams · 2026-09-16T17:40:02.572421+00:00

I ran both ads side by side for 6 weeks in Austin, a plain 3 image carousel with a $40 boost and the fancy Advantage+ campaign with $900 behind it, and the cheap one got 4x the click through rate. The fancy one kept auto placing my ad next to junk and burning cash on lookalike audiences that never bought a thing. Has anyone else ditched the automated stuff and just gone back to basics, or did I mess up the setup somewhere?

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Question about why my $40 Facebook carousel beat the $900 Meta Advantage+ campaign in Austin | Digital Marketing Strategy - Opinions Matter