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PSA: That $200 google ads budget i threw at a keyword nobody searches for
I dumped $200 into Google Ads last month targeting "eco-friendly vegan hiking boots" cause I thought that was a killer niche. Turns out zero people search for that phrase but I got billed for 400 impressions anyway, now my boss is asking why we spent money on nothing. Anyone else gotten burned by assuming your target keyword actually gets searched?
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park.abby1mo ago
Did you check the search volume before you launched or just assume it was there? Lesson learned, next time take 30 seconds on Google's Keyword Planner before spending a dime.
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ruby_patel271mo agoMost Upvoted
Oh no, I've definitely been there and it stings every time!
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the_james17d ago
Tbh '30 seconds' is a stretch unless you already know exactly what you're looking for. Keyword Planner can be kinda clunky with the filters and data exports.
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