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My stubborn take on retargeting ads, until the $900 cart abandonment study
For three years I told clients retargeting was a waste of budget. Last month I ran a test on a local home goods store in Austin, tracking 200 abandoned carts. We spent $340 on retargeting ads and pulled back $1,270 in sales within two weeks. The numbers were too clear to ignore, so I rebuilt my whole pitch around frequency caps. Has anyone else flipped their opinion after an actual split test, or do you still think retargeting is overhyped?
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the_kevin22d ago
What frequency cap did you land on after the test? I got burned running the same ads too many times and people started complaining, so I usually keep it around 3 to 4 per user over a couple weeks. Curious if you saw better returns letting it run hotter.
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