My boss told me to cut our Facebook ad spend by 80% last quarter

Honestly, I fought him on it because our leads were steady, but he insisted. We shifted that budget to Google Search and our cost per lead dropped by 40% in six weeks. Anyone else had a boss push for a huge budget switch that actually worked?

3 comments

3 Comments

jade_singh2d ago

Had the same thing happen with LinkedIn ads. My manager wanted to pull all our money out and put it into podcast sponsorships. I thought it was a huge risk. But we tracked it and the leads were way more qualified. Sometimes they see a channel getting tired before the data shows it.

the_jana2d ago

What if your leads just got cheaper but also way worse?

lopez.karen1d ago

My old boss made us switch from radio to flyers and we got more calls from old ladies.