A/B test on landing page copy pulled 3x more leads, watch your default text

We spent 6 months tweaking ads and getting nowhere on our Denver client's site. Finally I ran a simple A/B test swapping the headline from 'Best Service' to a specific pain point phrase someone in a Facebook group suggested. That one change at 2pm on a Tuesday boosted form fills from 12 to 39 that week. Has anyone else seen huge swings just from rewording the H1, or am I chasing a fluke?

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ruby_rivera7619d ago

That specific pain point phrase trick works because it speaks directly to what they're already feeling, and that's probably why 3x isn't a fluke.