Was dead against repurposing old blog posts until I tried it last month

I thought repurposing was just lazy recycling for years. Then I took a post from January 2024 about email list building that got 200 views total, turned it into a 3 part LinkedIn carousel, and it hit 12k impressions in a week. Same info, different format, totally different audience. Anyone else have a content strategy pet peeve that turned out to actually work?

2 comments

2 Comments

daniel5931mo ago

Isn't it funny how the stuff we resist the most usually ends up working best?

the_jenny1mo ago

Hmm, I don't know if I fully agree with that. I think sometimes the stuff we resist does have something worthwhile, but other times our gut feelings are trying to warn us. There have been plenty of things I pushed back against that just ended up wasting my time. I guess it depends a lot on why you're resisting in the first place. If it's fear talking, sure, maybe give it a chance. But if it's just your own good judgment, I'd listen to it.