Visited a museum last week and noticed how their audio guide scripts were written for different visitor types

Walked through the Museum of Science in Boston and picked up their audio guide. What caught me was how they had three versions of every exhibit description: one for kids, one for casual visitors, and one for enthusiasts. The kid version used pictures and short sentences. The enthusiast version had time periods and exact measurements. It made me think about how we segment our own content for different reader needs. Has anyone else seen audience targeting done this well in a physical space?

2 comments

2 Comments

zaram971mo ago

Oh wow, three whole versions for a museum audio guide. That's cute. Meanwhile at work we have one menu and customers still can't figure out if they want fries or salad. I guess some places just have time and money for that kind of personalization. My audio tour would just be a guy yelling "keep moving" on a loop.

park.abby1mo ago

You know, I actually think there's something to having different versions for something like that. Not everything has to be for the same exact person, you know? Some people want the deep dive, some people just want the highlights, and honestly that's fine. It's not about having too much time or money, it's about actually caring if people get something out of the experience. And yeah, your "keep moving" loop would probably work for a lot of folks too, not gonna lie.