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Switched my blog posts from 2,000 words to 900 and my read time went up, not down
Ran an experiment on my site back in March. My long posts averaged 1 minute 40 seconds on page. The 900 word ones hit 2 minutes 30. Same topics, same audience. I think people actually finish the short ones, while the long ones get skimmed and bounced. Anyone else track read time against word count and see the same thing?
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