Stop writing blog posts that just list features without telling me who it's for

I've seen 12 articles this week alone from big brands that spent three paragraphs describing a product but never once said 'if you run a small bakery this tool helps you schedule social posts in 5 minutes' and then they wonder why nobody clicks through.

2 comments

2 Comments

parkerp8026d ago

You ever have that talk with a friend who just got burned by a blog post? My buddy runs a nail salon and he found this "ultimate social media scheduling guide" that went on about analytics and hashtag groups for 15 paragraphs. He was scrolling and scrolling trying to figure out if it was for him. He finally gave up and closed the tab. The post never once said "this is for single-location small businesses who post 3 times a week." It was all about enterprise teams with big budgets. He was so annoyed he just went and googled something else instead.

wendy_jackson19d ago

It's the same thing everywhere now. You go to a restaurant website and they tell you all about their award winning chef and farm to table sourcing, but you just want to know if they have high chairs and a kids menu. People write for themselves, not for the person actually reading and that's why everyone just gives up.