Shoutout to the lady at the coffee shop who fixed my headline

She was a copywriter for 20 years. Looked at my blog title and said "Your hook is buried in the third sentence." Rewrote it in 10 seconds and my click rate jumped 40%.

3 comments

3 Comments

kai_park27d ago

Your hook is buried in the third sentence" - or maybe the first two sentences were doing their job, setting up the context so the third one actually lands. Good writing isn't always about grabbing someone in 2 seconds, sometimes you gotta earn that click with something real first.

joel60327d ago

Oh sure, blame my awkward writing style on "building context" now?

king.derek24d ago

Yeah I get what you're saying about context, but sometimes that context just isn't earning its keep. Those first two sentences might be fine for a novel, but online you're fighting for attention against a million other things. A good hook doesn't mean you skip the setup, it just means you say it fast enough to keep people reading the third sentence.

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