Shoutout to local coffee shop chats for shifting my content approach

I used to stick to formal brand voice, but hearing real talks there (about our industry, actually) made me see how casual stories connect better.

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3 Comments

margaret_stone7mo ago

That's a really sharp observation about casual stories working better. A real voice cuts through the polished noise that people are used to ignoring now. It lets the actual personality of what you're doing come through.

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jordan_young7mo ago

Totally get that, but does a real voice actually cut through? Feels like polished noise just gets replaced by authentic noise sometimes. What if people ignore personality too?

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mason_jenkins107mo ago

My buddy Ben switched his bike shop ads to stories about the weird old bikes people trade in, and sales went up 20% last month.

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