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Serious question, why do so many brands treat their blog like a news feed?
I was looking at a local brewery's site last Tuesday, and their last 15 posts were just 'Now pouring: IPA' or 'Happy Friday from the team'. That's not a content plan, it's a calendar. I know because my old boss tried the same thing with our email list. It makes you look busy, but it gives people zero reason to come back. What's a better way to show you're active without just filling space?
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blake3221mo ago
Linda500 has a point about checking the tap list, but there's a limit. After the tenth "Happy Friday" post, I start to wonder if the brewery's social media person is just a parrot with a keyboard. Maybe mix in a story about where they get the hops, or a photo of the weird guy who drinks there every afternoon. Give me a reason to read the post, not just skim it like a bathroom schedule.
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linda5001mo ago
Busy is better than dead. That brewery's feed shows they're open and have fresh beer, which is the whole point. People check for what's on tap, not for life advice from a beer company. A simple "now pouring" post is useful info, not filler. Constant updates build a habit of checking in, even if each post isn't deep.
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the_rose1mo ago
Totally get where you're coming from. Sometimes you just need to know if they have that IPA you like, not read a novel. A feed that's quiet feels like a place that's closed, and that's way worse than a few simple posts. It's about trust, you know? You see they're active, so you feel sure about stopping by.
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