Saw a mall food court do full content strategy better than most B2B blogs

Went to the Galleria in Houston last Sunday and watched the new ramen stall run their whole ordering system. Digital menu board rotates by time of day, they change the top 3 items based on what sells out, and the receipt has a QR code that leads to a 30 second video, not a 3 page pdf. Meanwhile I've got clients paying me $200 an hour to write posts that look like they were made in 2015. Why do we overthink this stuff when a teenager at a mall kiosk gets it? Has anyone else seen a real world setup that made you rethink your own process?

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