Pro tip: repurposing one webinar turned into 14 posts

Last quarter I ran a 45 minute webinar about local SEO for plumbers and got maybe 40 attendees. Instead of trashing the recording, I pulled out every question someone asked in the chat and turned each one into a standalone blog post. That gave me 14 posts over 3 weeks, and the one about Google Business Profile photos got more traffic than the original webinar page. The key was timestamps, I noted where each question came up in the recording so I could grab the exact answer. Now I'm planning to do the same for our next one on review management. Has anyone else mined their old webinars this way, or do you just reuse the slides?

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