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My client's intern said our blog posts are 'too long to read' and now I can't unsee it
I pulled up our top 10 posts and 7 of them are over 2,500 words because our old writer got paid per word, so now I'm sitting here at 11pm on a Thursday wondering if I should cut them down or just start fresh, has anyone actually measured whether trimming old posts helped their rankings or did it just tank the traffic?
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