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My blog post on repurposing old content took 3 days longer than I budgeted for
I had this idea to take 10 old blog posts from last year and turn them into a downloadable PDF lead magnet... thought it would be a quick afternoon project. But I ended up spending 4 full days rewriting, reformatting, and fixing broken links in the originals. The tool I used kept crashing when I tried to export the PDF with images. Has anyone else had a simple content project balloon into something way bigger than expected?
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veram9927d ago
Oh man, I feel this. I had a similar thing happen with an email sequence, what saved me was outlining the final format first before touching anything else.
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rowan72527d ago
Actually something that gets overlooked is checking if the sequence already has a built-in audience that expects certain formatting. If you're sending to a list that's used to super short emails, suddenly dropping a long formatted outline can tank open rates. Sometimes the "problem" is just a mismatch between your style and what subscribers are used to seeing from you.
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