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I finally hit 50,000 words on my content calendar
Been tracking my team's output for 6 months and the number just clicked over. About 40% of that was repurposed from a single whitepaper we did last spring. Has anyone else found one old asset can keep giving?
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paul2511mo ago
Repurposing that much from one whitepaper sounds like a lucky break more than a strategy. In my experience, that single source can dry up pretty fast once you've milked it for all its angles. You might be better off spreading your bets across more original work before the well runs dry.
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rose_hart1mo ago
paul251 might have a point, but honestly it sounds like you’re turning a small side hustle into a crisis. Can’t you just pivot when one source slows down? Plenty of people write about the same big report or study for months without it being a big deal. It’s not like you’re building a whole business on one idea, right? You just tweak the angle each time until it gets stale. What’s the rush to jump to the next shiny thing anyway?
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