Hit 100 published blog posts last week and it kinda snuck up on me

I've been running a small content team for a local home services company here in Columbus for about 3 years. Last week I was cleaning up our editorial calendar and realized we hit 100 posts without me even noticing. Most of them are just seasonal maintenance guides and how-to stuff but it's weird to see that number add up. It made me wonder if quantity vs quality actually matters when you're just trying to rank for local keywords. Has anyone else suddenly passed a milestone and questioned if the content was actually working?

3 comments

3 Comments

lily_singh21mo ago

@wendy_jackson is spot on about repurposing those posts.

craig.sage1mo ago

Woah, that's a real milestone. 100 posts is a lot of work no matter what you're writing about. For local SEO I honestly think consistency matters more than trying to make every single post perfect. Google likes to see fresh content coming from the same site over time. Just make sure you're tracking which posts actually bring in calls or leads, not just ranking.

wendy_jackson1mo ago

Oh man, 100 posts is legit a big deal. One thing nobody's brought up yet is that hitting that number gives you a ton of material to repurpose into other formats like short videos or email sequences, which can stretch the value way further. It's easy to think of them as just blog posts but really they're assets that can keep working for you in different ways down the road.