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Had a client tell me my blog posts were too short after I cut them to 400 words for better mobile readability

She pulled up the analytics on her phone right there in the Starbucks on 5th and showed me the 80% bounce rate on her own 2,000 word posts, and then asked if I could add a recipe video to every one of mine, so now I'm wondering how you all handle clients who want more fluff instead of keeping it tight and scannable.
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2 Comments
simonp47
simonp471mo ago
Client wanted more fluff" - sounds like they want a recipe for disaster, honestly. Maybe tell them you'll add a video of you dramatically reading the 400 words in slow motion.
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margaret_kelly55
Had a similar client last year, swapped the recipes for quick bullet lists and it worked way better.
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