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Finally ditched case studies for mini video testimonials and I get way more engagement now
For years I swore by long form case studies. I thought people needed all the details to trust you. Then a client last quarter sent me a 45 second cell phone clip of someone saying the product saved them 3 hours a week. I posted it on LinkedIn and it got triple the clicks of my last 1500 word write up. So I tried swapping out 4 case studies for short video clips on our blog. Within 2 months our time on page actually went up 12%. I still think written stuff has its place but videos win for grabbing attention fast. Has anyone else seen better results from shorter formats over deep dives?
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riley_west25d ago
Ha! I've been that guy writing 2000 word case studies nobody reads while my competitors post a 30 second iphone video and get all the love. Guess I'll trade my thesaurus for a selfie stick.
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