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Unpopular opinion: cold calling beats email by a mile, and my 2 week test in Reno proved it
Last month I split my 300 leads down the middle, half got emails and half got calls from my desk in Reno, and the calls booked 9 meetings while email got 2. I know everyone says cold calling is dead, but hearing a real voice got people talking to me right away instead of leaving me on read for a week. Has anyone else run a split test like this, or am I just bad at writing subject lines?
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