<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/realized-i-was-overcomplicating-my-editorial-calendar-after-one-blunt-comment-4dxi3e</loc>
    <lastmod>2026-05-12T16:55:05.990755+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/threw-300-at-a-content-automation-tool-that-ruined-my-blog-traffic-81is1s</loc>
    <lastmod>2026-05-10T20:35:05.453691+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/botched-a-blog-rollout-last-month-because-i-skipped-the-audit-step-qpbmi2</loc>
    <lastmod>2026-05-10T17:05:04.520739+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/caught-a-client-saying-just-make-it-go-viral-in-a-meeting-yesterday-fv2ol2</loc>
    <lastmod>2026-05-06T16:05:03.82406+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-stopped-planning-my-content-calendar-a-month-ago-and-my-engagement-doubled-jy5d6q</loc>
    <lastmod>2026-05-06T01:40:02.487132+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-finally-found-a-content-workflow-that-doesnt-make-me-hate-writing-zqfy27</loc>
    <lastmod>2026-05-03T02:15:03.688728+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/heard-a-junior-writer-say-seo-is-dead-and-i-just-laughed-j1gm4h</loc>
    <lastmod>2026-05-02T19:15:05.704056+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/realized-i-was-keyword-stuffing-my-meta-descriptions-for-2-years-xh0jqm</loc>
    <lastmod>2026-05-02T13:15:05.821257+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/can-we-talk-about-how-i-used-to-write-blog-posts-like-a-robot-sh9qie</loc>
    <lastmod>2026-05-02T11:05:05.011381+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/spent-3-hours-reworking-a-blog-post-because-i-ignored-internal-linking-from-the--1ldp1c</loc>
    <lastmod>2026-04-30T23:35:04.276827+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/my-whole-content-workflow-changed-after-a-conference-in-portland-back-in-2019-5ci7j1</loc>
    <lastmod>2026-04-28T13:30:03.889755+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/threw-200-down-the-drain-on-a-batch-of-blog-posts-should-have-known-better-83aar9</loc>
    <lastmod>2026-04-26T16:05:04.105714+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/back-when-i-started-one-bloggers-comment-changed-my-whole-approach-delx5v</loc>
    <lastmod>2026-04-25T22:50:03.316954+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/scrapped-my-editorial-calendar-after-a-post-got-zero-traction-for-the-4th-time-trvvik</loc>
    <lastmod>2026-04-25T15:40:05.509004+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/tried-a-new-editorial-calendar-format-3-months-ago-and-it-messed-up-my-whole-wor-ue02ye</loc>
    <lastmod>2026-04-24T23:30:02.702291+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-spent-6-months-writing-blog-posts-that-were-basically-invisible-mc23c1</loc>
    <lastmod>2026-04-23T10:50:03.421937+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-just-read-that-70-of-b2b-buyers-completely-ignore-a-brand-after-one-bad-conten-xr7o13</loc>
    <lastmod>2026-04-22T14:30:09.163181+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-was-sure-reposting-old-content-was-lazy-but-my-boss-made-me-try-it-for-a-month-lgb87j</loc>
    <lastmod>2026-04-20T08:30:05.138302+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/hot-take-i-thought-content-pillars-were-just-consultant-jargon-until-my-blog-tra-yf0u0d</loc>
    <lastmod>2026-04-19T12:55:04.304359+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/serious-question-why-do-so-many-brands-treat-their-blog-like-a-news-feed-fjmros</loc>
    <lastmod>2026-04-17T06:50:16.524936+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/a-client-in-austin-insisted-we-cut-all-blog-posts-under-800-words-and-it-tanked--04l3mr</loc>
    <lastmod>2026-04-15T17:00:08.589185+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-saw-a-sign-at-the-portland-airport-that-was-just-a-qr-code-with-no-words-at-al-f1pfg5</loc>
    <lastmod>2026-04-15T11:50:04.556361+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-rolled-my-eyes-at-content-audits-for-years-but-a-messy-project-in-austin-prove-oc7eso</loc>
    <lastmod>2026-04-15T07:40:15.088958+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/a-clients-offhand-comment-about-their-grandma-changed-how-i-plan-content-utdf6n</loc>
    <lastmod>2026-04-13T12:25:06.812697+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-gave-up-on-planning-a-full-quarter-of-content-and-it-helped-15h5d6</loc>
    <lastmod>2026-04-12T00:00:17.974465+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/our-teams-content-calendar-got-wiped-on-a-tuesday-7z1ww4</loc>
    <lastmod>2026-04-11T17:35:05.32799+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-swapped-my-blogs-main-image-for-a-short-video-and-saw-a-40-jump-in-time-on-pag-gn1hzl</loc>
    <lastmod>2026-04-08T08:40:06.934176+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-used-to-write-for-myself-not-the-person-reading-it-xcvn51</loc>
    <lastmod>2026-04-08T06:00:10.686368+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-finally-stopped-chasing-every-new-content-trend-after-a-client-meeting-last-mo-1lli1b</loc>
    <lastmod>2026-04-07T15:45:04.962587+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/my-company-blog-went-from-200-to-2000-monthly-visits-in-90-days-after-one-dumb-c-gll4mj</loc>
    <lastmod>2026-04-07T04:30:07.2162+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/choosing-between-a-huge-content-library-or-a-small-focused-one-for-our-new-app-l-w0jl7h</loc>
    <lastmod>2026-04-05T02:25:04.987647+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/am-i-the-only-one-who-thought-content-audits-were-a-waste-of-time-22lkhn</loc>
    <lastmod>2026-03-27T00:00:25.595353+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/pro-tip-i-had-a-content-calendar-blow-up-on-me-last-quarter-and-it-was-the-best--yql7qy</loc>
    <lastmod>2026-03-26T10:05:09.027928+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/psa-i-just-found-out-my-evergreen-content-was-actually-dead-wood-wq88gv</loc>
    <lastmod>2026-03-25T18:15:06.556633+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/just-saw-my-oldest-blog-post-from-2018-hit-500-visits-this-month-which-is-weird--79zcph</loc>
    <lastmod>2026-03-25T18:00:06.735193+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/just-realized-my-content-calendar-was-a-total-mess-after-a-client-call-last-tues-4twn4f</loc>
    <lastmod>2026-03-23T12:05:10.467962+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/my-companys-blog-traffic-went-from-200-to-2000-visits-a-month-after-we-stopped-w-p10xo1</loc>
    <lastmod>2026-03-23T01:30:07.068097+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-swapped-my-weekly-blog-for-a-monthly-email-and-my-open-rate-doubled-tycr09</loc>
    <lastmod>2026-03-19T13:05:11.295293+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/why-does-nobody-talk-about-the-time-your-content-calendar-just-disappears-00sb8d</loc>
    <lastmod>2026-03-19T07:25:07.329323+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/psa-i-keep-seeing-people-skip-the-content-audit-step-and-its-killing-their-plans-ajelxl</loc>
    <lastmod>2026-03-17T21:10:05.827732+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/shoutout-to-my-friend-who-told-me-to-stop-posting-so-much-wxz4y4</loc>
    <lastmod>2026-03-17T01:50:09.84898+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/a-workshop-in-austin-made-me-rethink-my-content-calendar-kvxnuo</loc>
    <lastmod>2026-03-15T05:00:10.317037+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/i-paid-300-for-a-content-audit-and-it-showed-me-a-big-blind-spot-bv74vf</loc>
    <lastmod>2026-03-14T18:20:09.055831+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/a-talk-with-my-friend-who-runs-a-small-bakery-changed-how-i-see-content-calendar-vjszae</loc>
    <lastmod>2026-03-14T09:40:08.480387+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/can-we-talk-about-how-long-it-takes-to-fix-a-broken-content-audit-process-umuhuc</loc>
    <lastmod>2026-03-12T19:50:05.564337+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/showerthought-i-tried-a-30-day-video-push-for-our-local-bakery-and-the-results-w-u4mt2a</loc>
    <lastmod>2026-03-09T18:55:11.567793+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/stumbled-upon-a-whiteboard-trick-for-my-garden-channel-content-plan-jst7km</loc>
    <lastmod>2026-03-08T23:51:38.976008+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/from-posting-nonstop-to-picking-my-spots-a-content-lesson-btucyz</loc>
    <lastmod>2026-03-05T21:36:23.612863+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/just-realized-my-content-audit-wasted-months-dt8v60</loc>
    <lastmod>2026-03-04T04:21:10.553271+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/why-does-nobody-talk-about-the-boost-from-a-clean-content-inventory-qtgem7</loc>
    <lastmod>2026-03-03T11:21:11.302589+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/my-cooking-instagram-hit-a-wall-after-six-months-of-steady-posts-b6w1za</loc>
    <lastmod>2026-02-28T16:30:48.248229+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/shoutout-to-local-coffee-shop-chats-for-shifting-my-content-approach-kj2dhy</loc>
    <lastmod>2026-02-28T02:31:25.981576+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://opinions-matter.com/c/content-strategy/how-to-rank-youtube-videos-without-being-an-seo-expert-8zle3e</loc>
    <lastmod>2026-02-25T21:55:01.887457+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
</urlset>