My grocery trip yesterday proved 'natural flavor' is a joke

I grabbed a bottle of 'naturally flavored' strawberry lemonade, thinking it would be real fruit juice. The label showed a big strawberry on the front, but the ingredients listed apple juice concentrate and 'natural flavors' from unspecified sources. I called the company's 800 number and the rep admitted their 'natural strawberry flavor' comes from a mold. That's not what the picture implies at all. Shouldn't a product with a fruit image actually contain that fruit?

2 comments

2 Comments

emmaj333d ago

But isn't mold a natural thing too, @margaretm23?

margaretm233d ago

Wait, from a MOLD? That's so gross. The picture is totally lying then.