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Found a 'no sugar added' juice that's basically just sugar water
I was at the store last month looking for a healthy drink for my kids. I grabbed a bottle of apple juice that said 'no sugar added' in big letters on the front. It was $4.50. When I got home and actually read the back, the ingredients listed 'apple juice concentrate' and 'water'. I looked it up and learned that juice concentrate is basically a super sugary syrup they add water back to. So the 'no sugar added' is technically true, but the whole product starts as pure sugar. It's just juice, but they make it sound like a diet choice. I felt pretty tricked. The label should say it's made from concentrate right on the front, not hide it. Has anyone else found drinks that use this kind of wording?
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violatorres5mo ago
Remember my cousin buying that same juice and feeling so smart until I read the label to her. It's like what @ross.felix said, the front is just a trick to make you grab it. They really need clearer rules about what goes on the main label.
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ross.felix5mo ago
My buddy had the exact same thing happen with orange juice. He was so proud of finding a "no sugar added" option, bragged about it for a week. Then his wife, who actually reads the tiny print, pointed out the concentrate thing. His face just fell. It's crazy how they use that phrase to make it seem healthy when it's just regular old juice. The front label is basically a trick.
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rose_hart5mo ago
Oh man, I just read an article about this exact thing. It said food companies can pretty much put whatever they want on the front as long as the back label is technically accurate. Really makes you wonder how many other products are using the same trick.
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