Took me 6 hours to fix a landing page CTA that was costing us leads

I spent all last Thursday testing why our demo request rate dropped, only to find a junior dev had swapped the button color to match the background. Our click-through fell by 20% over two months before I caught it. Anyone else ever miss something this obvious for way too long?

3 comments

3 Comments

the_evan24d ago

@anna_fox7 you make a good point about lead quality vs quantity, but I think the bigger issue is that a button matching the background isn't really a design choice. That's just a broken UI that confuses visitors. Six hours is rough but at least you found it before another two months went by.

veram9923d ago

Last year I had a similar thing with a contact form button that was the exact same gray as the background for three weeks.

anna_fox724d ago

Blame the junior dev all you want but that button color change was probably an improvement from a design standpoint. Maybe the original bright red button was too aggressive and people hated clicking it. You lost 20% click through but you might have gained better quality leads who actually wanted to be there instead of accidentally clicking some garish mess. Sometimes a drop in quantity means a jump in quality. The real issue is you didn't catch it sooner because you weren't watching your funnel closely enough.