Question about running AB tests on enterprise landing pages

I was at a conference last month in Chicago and a guy from Salesforce said they test 50 different headlines at once for new product launches. My team only runs 2 versions at a time and it takes forever to get data. Is there a tool or method that makes this work at scale without needing a whole data science team?

2 comments

2 Comments

willow4071mo ago

Man, I feel your pain. Running just two versions definitely drags things out way longer than it should. For testing more at once, try a Bayesian approach with a tool like Optimizely or VWO, it handles multiple variations without needing a stats degree.

-1

king.andrew1mo ago

That's exactly what @willow407 said, my buddy tried running five variations at once without a proper setup and his data was a total mess, took him weeks to untangle it all.