Pro tip: Stop using the same call-to-action on every landing page

I noticed our enterprise clients kept ignoring our 'Sign Up Free' button on white papers but would click 'Schedule a Demo' way more often. After testing 4 different CTAs on a single campaign last quarter, we saw a 40% lift in conversions just by matching the CTA to the page content.

3 comments

3 Comments

sarah5311mo ago

Honestly, it's like asking for a handshake when someone's clearly offering a hug.

margaret_taylor421mo ago

You know, I used to be the one saying "just match what they expect" every time. But reading that example about matching the CTA to actual behavior instead of assumptions clicked something in my brain. Sometimes you just gotta stop overthinking and see what actually works in practice.

julia_lee1mo ago

Did your testing include any weird combo like using 'Download Now' on a video page? My friend tried matching the CTA to what people actually do after clicking and it doubled their trial signups.