Our team was stuck on a big deal with a bank in Charlotte for almost a year.

We stopped sending them our usual case studies and started a private email thread where we just shared one short, useful article a week about their specific problem. The deal closed in under two months. Why do we always default to the big, formal decks first?

3 comments

3 Comments

stella_murray1mo ago

Big corporate stuff feels safe. Like a uniform. But real trust gets built in the small, quiet moments. A weekly article is just a person helping another person, not a company pitching. We forget that.

felix1471mo ago

Corporate safety is just another word for boring. They want us to feel good about a giant logo while they track every click. Meanwhile, some random blog about fixing a leaky faucet actually saves my weekend. The big guys would sell me a subscription for that.

willow_morgan1mo ago

Real trust gets built in the small, quiet moments" is exactly it... we did the same thing with a prospect who was stuck, just sent them one relevant article a week and it broke everything loose. Big decks just make people put up their walls.