Just spent $500 on a niche industry report and it saved my Q4 planning

The data on supply chain marketing spend gave us a clear target for our new campaign. Anyone else find a specific data buy that actually paid off?

3 comments

3 Comments

dylan_bell1mo ago

Yeah, niche market reports are worth every penny...

the_anthony1mo ago

Found a $200 report that saved me 10k last year.

umamartin1mo ago

'Yeah niche market reports are worth every penny' is exactly right. I grabbed a $150 report on local ad pricing for a specific metro area and it completely changed how we bid on placements. Would have blown through triple that on bad guesses in the first month alone. Sometimes spending a little up front saves you from making expensive mistakes later.