Hit 90% email open rate on a B2B campaign and now I'm suspicious

I just ran a 5,000-person enterprise email blast and somehow got a 90% open rate with 12% click-through. My boss is thrilled but I'm wondering if it's a tracking pixel glitch or just a really tight list. Anyone else hit a number that felt too good to be true and second-guessed the data?

2 comments

2 Comments

dakota_nelson431mo ago

Whoa, hold up. In my experience, numbers that look that perfect usually hide a tracking issue, like bots auto-loading the pixel or IT systems clicking through for security scans. Your mileage may vary but I'd dig into the data more before celebrating.

alexw751mo ago

Used to think those high numbers were always flukes but after cleaning up my own list and segmenting better I hit 88% last month. Sometimes the data is actually right.