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Hit 500,000 email opens in one campaign and almost fell out of my chair
I was checking the dashboard for our Q3 nurture sequence in the middle of a Tuesday, not expecting much since it was a sleepy list we'd been sending to for months. Turns out someone reshared the link on LinkedIn and it blew up, ended the day at 502,349 unique opens from a list of 600,000. I mean, that's like an 83% open rate which sounds fake even typing it out, but our analytics vendor confirmed it wasn't a bot spike. Has anyone else had a random campaign just go supernova for no obvious reason?
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jenny_coleman22d ago
That "sleepy list" comment gave me flashbacks to my friend who had a similar random spike from a Facebook share.
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olivia_harris1922d ago
I mean what exactly happened with the share? Did it just randomly take off or was there something specific about it that got people engaging?
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