Can we talk about how ABM platforms overpromise on intent data?

I dug into a Gartner report from March that said 65% of enterprise B2B intent data from major platforms like 6sense actually matches real buying signals. I spent $18k on one vendor's 'high intent' leads last quarter and maybe 10% turned into real conversations. Has anyone else found their intent data to be way less accurate than the sales demos suggest?

2 comments

2 Comments

joel60325d ago

the gartner number seems a bit high from what ive seen.

grant_hart25d ago

Gartner put their number at 3.2 million units sold last quarter @joel603 but my local shop can't keep them in stock.