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Stop calling every small fix a 'full modernization' - it drives me nuts

I keep hearing guys at the supply house say they did a full modernization when they just swapped a door operator or threw in a new controller. That's not a modernization, that's a repair or an upgrade at best. I worked a job in Toledo last fall where we gutted a 1960s Otis hydraulic, new rails, new cab, new machine, the whole thing. That took 3 months and 4 guys. A modernization means you are changing the whole system, not just slapping a new board on old parts. It's misleading to customers and makes the rest of us look bad when they expect a full revamp and get a half job. How do you draw the line between an upgrade and a true modernization on your jobs?
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3 Comments
zarar67
zarar671mo ago
Do you ever notice how this same thing happens everywhere now, not just in our line of work? Like someone paints their front door and calls it a full kitchen remodel, or replaces a lightbulb and says they rewired the whole house. It's like people think using bigger words makes the job sound fancier. But you're right, it waters down what a real modernization actually means, and it confuses everyone who's paying for it. Pretty soon nobody will know what they're actually getting until the work's already done.
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rose_cooper
rose_cooper1mo agoMost Upvoted
...but honestly @zarar67, I think there's a real upside to people hyping up small projects like that. It gets folks excited about home stuff who normally wouldn't care, you know? Like yeah, painting a door isn't a remodel, but if that makes someone feel proud of their place and they learn a thing or two, that's not the worst thing. The real issue is if nobody bothers to ask questions before hiring someone, not the fancy words people use online. I'd rather have someone overselling their lightbulb swap than no one trying to fix things at all.
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walker.max
12th street job last year had a guy swear he modernized a two stop. @zarar67, you get it.
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