Hot take: That influencer apology I read last week felt like a template

I saw an apology from a beauty guru with 2 million followers who got caught lying about using a filter in a tutorial. It read exactly like the last three sorry posts I saw: same vague wording, same 'I need to grow.' Has anyone else noticed these apologies all use the same script now?

3 comments

3 Comments

angelar571mo ago

Right, @the_james, they're basically mad libs at this point. Is it just me or do they all use the same vague phrase "taking accountability" without ever saying what for?

piper_burns15d ago

Gotta say, I used to defend those apologies too. Thought people were just being too harsh. But you two have a point. I went back and looked at a few recent ones and they really do all say the same thing without saying anything real. No details, no specifics, just the same buzzwords. It feels like someone handed them a script and they just filled in the blanks. Definitely changed my mind on this one.

the_james1mo ago

Honestly I used to roll my eyes at that take but you're totally right, they all feel copy pasted now.