Watching coffee drinkers at my shop pick sides over beans

Some customers always buy the same coffee brand, saying it tastes the best. But others switch often and don't understand the loyalty. What makes people so dedicated to a brand?

3 comments

3 Comments

julia_miller244mo ago

Finding a coffee you really like feels like a win, so you stick with it.

david_mason574mo ago

Why put in the work to find worse coffee every time?

the_finley3mo ago

Honestly I used to chase new coffee spots all the time. But I wasted so much money on bad cups that I finally get it now. Finding your one good place is just smarter, lol.