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Just saw a guy at the hardware store in Boise argue with a clerk for 20 minutes about why Milwaukee is the only real tool brand.

He was so heated about it, he wouldn't even look at the DeWalt display right next to him, which makes me wonder what kind of experience locks people into a brand that hard.
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3 Comments
sagew50
sagew501mo ago
Honestly, getting your first real paycheck and buying a decent tool kit does something to your brain. You feel like you made a smart choice that's gonna last, so you defend it forever. Tbh, that's probably what happened with that Milwaukee guy.
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walker.max
walker.max1mo ago
Tool loyalty is a weird cult.
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riverreed
riverreed1mo ago
Was his first tool a Milwaukee that saved his marriage or something?
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